Direct Access to the Point of Care: Location Intelligence for Pharma & MedTech.

Point of Care Targeting - Location Intelligence for Healthcare Marketing

Reach HCPs and patients exactly where decisions are made – with privacy-compliant precision and minimized wastage.

Relevant Target Groups. Precise Locations. Brand Safe.

Target
Groups

Locations

Brand
Safe

Precise Target Group Targeting

Hyperlocal & Data Targeting — exactly when it matters

Our AI technology davinci analyzes complex spatio-temporal patterns to identify target group clusters with the highest probability. By combining movement data, dwell time, and contextual signals, we filter out irrelevant wastage (e.g., suppliers) and focus your budget on relevant interaction groups.

We enable the targeting of specialist clinics and specialized care centers (MVZ). Furthermore, we validate the "clinic" location with content affinity (e.g., use of medical specialist apps in the vicinity) to sharpen the specialty and increase the effectiveness of the targeting.

AI-based HCP Recognition (davinci)

Our AI technology davinci analyzes complex spatio-temporal patterns to identify target group clusters with the highest probability. By combining movement data, dwell time, and contextual signals, we filter out irrelevant wastage (e.g., suppliers) and focus your budget on relevant interaction groups.

Healthcare Professionals (HCPs)
Patients
General visitor groups
Service providers & suppliers

Our AI technology davinci analyzes complex spatio-temporal patterns to identify target group clusters with the highest probability.

This is done by a proprietary algorithm that combines:

hyperlocal location data
professional movement patterns (dwell time, frequency)
contextual signals (e.g., app affinity)

This enables a probabilistic modeling of relevant groups to minimize wastage and focus your budget on the target group.

Security by Design: Pharma-Grade Compliance.

We use a Privacy-First Architecture. Our technology is based on pseudonymized ID clusters and contextual signals, processed in accordance with the GDPR and the IAB TCF v2.2 Standard. We do not use clear names or directly identifiable health data (PII). Classification is based on pattern recognition, which follows data economy as its highest principle.

The result: A privacy-compliant identification of medically relevant user groups that also meets the highest regulatory requirements of the DACH market.

Data Targeting for Medical Specialty Segments

davinci enables the targeting of specialized care centers and specialist clinics that are relevant to your campaign. We identify clusters in the vicinity of:

General Medical Practices
Specialist Clinics (e.g., Oncological Centers)
Specialized Care Centers (MVZ)
Other relevant specialist disciplines

To increase precision: We validate the location (e.g., "Clinic") by supplementing it with content affinity (e.g., use of medical specialist apps). This sharpens the probable specialty and achieves a targeted reach in relevant medical segments with minimized wastage.

Intelligent Delivery —
Formats as a Means to an End

Relevant content, in the right format at the right time

The choice of format always follows the goal of effectively reaching HCPs and patients — not the other way around.

Supported Delivery Formats

• Display Ads

• Native Ads

• Rich Media

All advertising materials are controlled by AI-based relevance optimization.

Important: Formats are instruments, not independent products. They amplify the effect of hyperlocal and data targeting — not the other way around.

Security by Design: Pharma-Grade Compliance.

We understand the sensitivity of health data and work according to the principle of data economy. Our approach is designed to meet the highest regulatory requirements.

Our technology is based on pseudonymized ID clusters and contextual signals, processed in accordance with the GDPR and the IAB TCF v2.2 Standard.
We do not use clear names or directly identifiable health data (PII).
Server location Germany/EU for maximum legal security and trust.
Guarantee of brand-safe & healthcare-suitable environments in premium publisher networks.

Transparent Reporting Standards & Performance

We offer full transparency and the necessary metrics for a well-founded campaign evaluation.

Total Reach & Impressions
Detailed Engagement Metrics
Real-time Monitoring for immediate optimization
Post-Event Analyses & Retargeting Options (based on pseudonymous ID clusters).

About us